Videos, Podcasts & Other Resources


Service Excellence: Creating Customer
Experiences that Build Relationships
by Ruth N. Bolton
 

Available as e-book or paperback
Information about the Publisher
Review of Chapter 1 - by Martin Zwilling
Podcast About the Book - Center for Services Leadership website
Connecting the dots: Integrating the digital, physical, and social realms to deliver stellar customer service

Video Resources
AMA Marketing Legends Interview with Ruth N. Bolton (42 minutes)
Customer Satisfaction
Connecting the dots: Integrating the digital, physical, and social realms to deliver stellar customer service
Marketing Management
Podcast - "Price is Right?"
Webinar - "Creating Customer Experiences That Build Relationships"  [Download PDF]

Other Publications
Ruth Bolton's Website
Connect with Ruth Bolton on ResearchGate
Scholarly information about Ruth Bolton on Google Scholar

Lifetime Achievement Awards
2016 American Marketing Association Fellow
2016 American Marketing Association / Irwin / McGraw-Hill Award Distinguished Marketing Educator Award
2007 Christopher Lovelock Career Contributions Award to Services Award