Videos, Podcasts & Other Resources

Service Excellence: Creating Customer
Experiences that Build Relationships
by Ruth N. Bolton

Available as e-book or paperback
Information about the Publisher
Review of Chapter 1 - by Martin Zwilling
Podcast About the Book - Center for Services Leadership website

Video Resources
AMA Marketing Legends Interview with Ruth N. Bolton (42 minutes)
Customer Satisfaction
Marketing Management
Podcast - "Price is Right?"
Webinar - "Creating Customer Experiences That Build Relationships"  [Download PDF]

Other Publications
Ruth Bolton's Website
Connect with Ruth Bolton on ResearchGate
Scholarly information about Ruth Bolton on Google Scholar

Lifetime Achievement Awards
2016 American Marketing Association Fellow
2016 American Marketing Association / Irwin / McGraw-Hill Award Distinguished Marketing Educator Award
2007 Christopher Lovelock Career Contributions Award to Services Award